Kitchen & Dining
Inside Look
Launching and scaling an established kitchen and dining brand on Amazon while competing in a highly competitive category.
Challenges
Competitive Category:
Making sure listing details comply with Amazon’s policies and uploading required documents.
Limited Amazon Presence:
The brand had strong potential but needed to build visibility, rankings, reviews, and customer trust on Amazon.
Premium Products:
Higher-quality products came with a premium price point, making it important to clearly communicate their value and differentiation.
Ongoing Work
✓ Performed extensive keyword research to identify high-value search opportunities within the kitchen and dining category.
✓ After performing in depth KW research, we optimized listings with relevant search terms and branded information to help with ranking and conversions.
✓ Developed high-quality listing images designed to highlight product features, benefits, and differentiators.
✓ A/B tested main images to identify opportunities to improve click-through rates.
✓ Worked with the brand's design team to develop a cohesive Brand Store, Brand Story, and A+ Content experience.
Impact
✓ Generated $410K in sales over the first 6 months of selling on Amazon.
✓ Increased visibility across important kitchen and dining search terms.
✓ Strengthened the brand's Amazon presence with enhanced Brand Store and A+ Content.
✓ Improved organic rankings through strategic listing optimization and keyword targeting.
✓ Improved product discoverability and conversion opportunities through optimized listings and creative assets.
