Kitchen & Dining
Inside Look
Launching and scaling an established kitchen and dining brand on Amazon while competing in a highly competitive category.
Challenges
Competitive Category:
Making sure listing details comply with Amazon’s policies and uploading required documents.
Limited Amazon Presence:
The brand had strong potential but needed to build visibility, rankings, reviews, and customer trust on Amazon.
Premium Products:
Higher-quality products came with a premium price point, making it important to clearly communicate their value and differentiation.
Ongoing Work
Performed extensive keyword research to identify high-value search opportunities within the kitchen and dining category.
After performing in depth KW research, we optimized listings with relevant search terms and branded information to help with ranking and conversions
Developed high-quality listing images designed to highlight product features, benefits, and differentiators.
A/B tested main images to identify opportunities to improve click-through rates.
Worked with the brand's design team to develop a cohesive Brand Store, Brand Story, and A+ Content experience.
Impact
Generated $410K in sales over the first 6 months of selling on Amazon.
Increased visibility across important kitchen and dining search terms.
Improved organic rankings through strategic listing optimization and keyword targeting.
Strengthened the brand's Amazon presence with enhanced Brand Store and A+ Content.
Improved product discoverability and conversion opportunities through optimized listings and creative assets.
