Household Supplies Case Study
Inside Look
Launching an established DTC brand on Amazon, while competition has been capitalizing on branded KWs for years.
Challenges
New To Amazon:
The brand has strong recognition outside of Amazon as a DTC brand, but has no history on Amazon, which can make initial visibility and trust-building a challenge.
Successful Competitors:
Competitors, several well known Amazon brands with years of sales, are capitalizing on highly searched for branded keywords.
Premium Price Product Compared To Market:
This brand has higher quality product, higher price point, and lower quantities per pack which can be a challenge.
Ongoing Work
Prior to launch, we performed extensive keyword research to see if launching on Amazon made sense
After performing in depth KW research, we optimized the listings with relevant search terms and branded information to help with ranking and conversions
A/B tested main images to understand which had a higher CTR
Created stand out listing images that shared the products’ uniqueness
Worked with the brands in-house design team to put together a Brand Store, Brand Story and A+ Content
Impact
Generated $410k in sales over the first 6 months of selling on Amazon
Capitalized on branded search terms and have taken over that market share
PPC played a big role in overall sales as they made up about 70% of sales in the first 6 months
Organic rankings increased
Accumulated over 200 reviews, helping customers trust the products
