HealthCare Case Study
Inside Look
Helping a well-known brand that was underperforming on Amazon get the attention and results it deserves.
Challenges
Suppressed Listings :
Making sure listing details comply with Amazon’s policies and uploading required documents.
Listings Not SEO Optimized :
Listings have not been strategically structured to rank well in search engine results.
Lack Of Attention To Ads :
For 2+ Years this brand overlooked advertisements and were not receiving the necessary focus, effort, or optimization to perform effectively.
Ongoing Work
Analyzed products’ current organic ranking and compared it to competitors
After performing in depth KW research, we optimized listings with relevant search terms and branded information to help with ranking and conversions
Enhanced listing images with lifestyle and informative graphics
Created Brand Stories and enhanced A+ Content across all ASINs
Created a PPC plan targeting branded and non-branded keywords, competitor targeting, category targeting, and ASIN branded targeting to appear in more places on product detail pages
Impact
394% growth in ordered revenue
466% growth in traffic Healthier inventory stock rate
Healthier inventory stock rate
Organic rankings increased
Increased category market share
