HealthCare Case Study
Inside Look
Helping a well-known brand that was underperforming on Amazon get the attention and results it deserves.
Challenges
Suppressed Listings :
Making sure listing details comply with Amazon’s policies and uploading required documents.
Listings Not SEO Optimized :
Listings have not been strategically structured to rank well in search engine results.
Lack Of Attention To Ads :
For 2+ Years this brand overlooked advertisements and were not receiving the necessary focus, effort, or optimization to perform effectively.
Ongoing Work
✓ Analyzed products’ current organic ranking and compared it to competitors
✓ After performing in depth KW research, we optimized listings with relevant search terms and branded information to help with ranking and conversions
✓ Optimized main images to help increase CTR
✓ Enhanced listing images with lifestyle and informative graphics
✓ Created Brand Stories and enhanced A+ Content across all ASINs
✓ Created a PPC plan targeting branded and non-branded keywords, competitor targeting, category targeting, and ASIN branded targeting to appear in more places on product detail pages
✓ Use of Sponsored Product Ads, Sponsored Brand Ads and Sponsored Display Ads
Impact
✓ 394% growth in ordered revenue
✓ 466% growth in traffic Healthier inventory stock rate
✓ Healthier inventory stock rate
✓ Organic rankings increased
✓ Increased category market share
✓ Surpassed the category ROAS benchmark and maintained a healthy TACOS
