Grocery & Gourmet Food Case Study
Inside Look
Bringing sales in-house from a 3PL and growing in a crowded category.
Challenges
Bringing Sales In-House:
The brand opened a new Vendor account and transitioned sales in-house after relying on a 3PL to manage Amazon sales for years, creating challenges in maintaining sales momentum during the shift.
Advertising Strategy:
With a limited selection of retail items, the PPC strategy had to be meticulously planned, ensuring that Cost-Per-Click (CPC) was controlled while still maximizing visibility and conversions.
Brand Content:
Brand Stories were not utilized, and A+ Content was lacking, which prevented the brand from fully showcasing its value proposition and connecting with customers on a deeper level.
Ongoing Work
After opening a new vendor account, we successfully added all products to the catalogue without losing any existing reviews & ratings
After performing in depth KW research, we optimized listings with relevant search terms and branded information to help with ranking and conversions
Enhanced listing images through lifestyle and infographic assets so they conveyed the same messaging as the bullet points
Created Brand Stories and optimized A+ Content
Created a PPC plan targeting branded and non-branded keywords, competitor targeting, category targeting, and ASIN branded targeting to appear in more places on product detail pages
Impact
Generated $441k in sales and grew 51% in year 1 vs sales from the 3PL
Traffic increased by 61% YoY
Positive growth across all SKUs YoY leading to improved market share
Capitalized on branded search terms
Organic rankings went up for all products for several non branded search terms
