Grocery & Gourmet Food Case Study
Inside Look
Bringing sales in-house from a 3PL and growing in a crowded category.
Challenges
Bringing Sales In-House:
The brand opened a new Vendor account and transitioned sales in-house after relying on a 3PL to manage Amazon sales for years, creating challenges in maintaining sales momentum during the shift.
Advertising Strategy:
With a limited selection of retail items, the PPC strategy had to be meticulously planned, ensuring that Cost-Per-Click (CPC) was controlled while still maximizing visibility and conversions.
Brand Content:
Brand Stories were not utilized, and A+ Content was lacking, which prevented the brand from fully showcasing its value proposition and connecting with customers on a deeper level.
Ongoing Work
✓ After opening a new vendor account, we successfully added all products to the catalogue without losing any existing reviews & ratings
✓ Improved the products’ listings through SEO optimization by blending relevant KWs and branded content
✓ Enhanced listing images through lifestyle and infographic assets so they conveyed the same messaging as the bullet points
✓ Created Brand Stories and optimized A+ Content
✓ We successfully increased ad spend while maintaining our benchmarks selling 47,500 units through ads alone in year on
✓ Use of Sponsored Product Ads, Sponsored Brand Ads and Sponsored Display Ads
Impact
✓ Generated $441k in sales and grew 51% in year 1 vs sales from the 3PL
✓ Traffic increased by 61% YoY
✓ Positive growth across all SKUs YoY leading to improved market share
✓ Capitalized on branded search terms
✓ Organic rankings went up for all products for several non branded search terms
✓ Repeat sales went up 20% YoY
✓ Use of Sponsored Product Ads, Sponsored Brand Ads and Sponsored Display Ads
