Beauty & Personal Care Case Study
Inside Look
Premium products needing a high-quality game plan.
Challenges
Listing Optimization:
A brand in the premium beauty category needing updated listing images and branded content.
A Premium-Priced Product :
This brand’s products are more expensive than most competitors, so it was important to communicate the KPIs clearly.
Majority of ads were targeting branded search terms
Ongoing Work
✓ Optimized the listing images with lifestyle images and infographics conveying the KPIs clearly and simply
✓ Updated the brand store with standout banner images, videos, infographics and made it easier to navigate
✓ Created brand stories and enhanced A+ Content across all SKUs
✓ Performed keyword research to understand which non-branded search terms we can capitalize on
✓ Created a strong PPC plan targeting branded and non-branded keywords, targeting competition in the same price range, and category campaigns
✓ Use of Sponsored Product Ads, Sponsored Brand Ads, Sponsored Video Ads, and Sponsored Display Ads
Impact
✓ Revenue grew by 60% YoY
✓ Traffic increased by 32% YoY
✓ Capitalized on non-branded keywords which helped lead to more organic growth and sales
✓ Brand store traffic increased and conversions increased by 10%
✓ Detail pages stood out more and clearly shared the KPIs about the product and brand
