Beauty & Personal Care Case Study
Inside Look
Premium products needing a high-quality game plan.
Challenges
Listing Optimization:
A brand in the premium beauty category needing updated listing images and branded content.
A Premium-Priced Product :
This brand’s products are more expensive than most competitors, so it was important to communicate the KPIs clearly.
Majority of ads were targeting branded search terms
Ongoing Work
Optimized the listing images with lifestyle images and infographics conveying the KPIs clearly and simply
Updated the brand store with standout banner images, videos, infographics and made it easier to navigate
Performed keyword research to understand which non-branded search terms we can capitalize on
Created a strong PPC plan targeting branded and non-branded keywords, targeting competition in the same price range, and category campaigns
Use of Sponsored Product Ads, Sponsored Brand Ads, Sponsored Video Ads, and Sponsored Display Ads
Impact
Revenue grew by 60% YoY
Traffic increased by 32% YoY
Capitalized on non-branded keywords which helped lead to more organic growth and sales
Brand store traffic increased and conversions increased by 10%
Detail pages stood out more and clearly shared the KPIs about the product and brand
