Baby Case Study
Inside Look
Consistent growth on Amazon and positioned to growing further.
Challenges
Lacking A PPC Strategy:
This is an established brand on Amazon but was struggling with a poorly optimized PPC approach, leading to stagnation in growth and a lack of visibility in a highly competitive market.
Focusing On A Streamlined Catalog:
After shrinking the product catalog, the brand is aimed to boost sales for its remaining assortment, but was facing difficulties in maximizing the performance of a more focused selection.
Competitive Pricing, Low Impressions:
Despite offering competitive pricing, the brand was not achieving the expected impressions, likely due to ineffective targeting or keyword optimization, preventing it from reaching the right audience.
Ongoing Work
Performed in-depth keyword research to identify the areas for growth
Analyzed competitors’ rankings to take over more market share
As sales and rankings grew, we began creating ASIN targeting campaigns to steal sales from competitors’ product detail pages
As issues came up, we efficiently handled them with Amazon support ensuring momentum and traction were not lost
Consistently hit our TACOS goals and increased ad spend which led to overall sales growth
Impact
Surpassed $1,000,000 in sales which was a big milestone for this brand
Sales grew 49% YoY
Traffic increased 25% YoY
Products rank in the top 10 best sellers
Continuing optimizations and management have allowed this brand to grow consistently YoY
