Baby Case Study
Inside Look
Consistent growth on Amazon and positioned to growing further.
Challenges
Lacking A PPC Strategy:
This is an established brand on Amazon but was struggling with a poorly optimized PPC approach, leading to stagnation in growth and a lack of visibility in a highly competitive market.
Focusing On A Streamlined Catalog:
After shrinking the product catalog, the brand is aimed to boost sales for its remaining assortment, but was facing difficulties in maximizing the performance of a more focused selection.
Competitive Pricing, Low Impressions:
Despite offering competitive pricing, the brand was not achieving the expected impressions, likely due to ineffective targeting or keyword optimization, preventing it from reaching the right audience.
Ongoing Work
✓ Performed in-depth keyword research to identify the areas for growth
✓ Analyzed competitors’ rankings to take over more market share
✓ Created an advertising strategy that focused on relevant search terms using different match types
✓ As sales and rankings grew, we began creating ASIN targeting campaigns to steal sales from competitors’ product detail pages
✓ As issues came up, we efficiently handled them with Amazon support ensuring momentum and traction were not lost
✓ Consistently hit our TACOS goals and increased ad spend which led to overall sales growth
✓ Use of Sponsored Product Ads, Sponsored Brand Ads and Sponsored Display Ads
Impact
✓ Surpassed $1,000,000 in sales which was a big milestone for this brand
✓ Sales grew 49% YoY
✓ Traffic increased 25% YoY
✓ Products rank in the top 10 best sellers
✓ Continuing optimizations and management have allowed this brand to grow consistently YoY
