Days with EcommA2Z
500+
Growth YoY
60%
Category
Beauty &
Personal Care
Inside Look
Premium products needing a high-quality game plan.
Services Provided
SEO Optimization
Brand Content
Case Management
​PPC Advertising
Reporting
Catalogue Management
Image Design
Market Research
Challenges
Listing Optimization: A brand in the premium beauty category needing updated listing images and branded content.
A Premium-Priced Product: This brand’s products are more expensive than most competitors, so it was important to communicate the KPIs clearly.
Majority of ads were targeting branded search terms
Ongoing Work
Optimized the listing images with lifestyle images and infographics conveying the KPIs clearly and simply​​
Updated the brand store with standout banner images, videos, infographics and made it easier to navigate
Created brand stories and enhanced A+ Content across all SKUs
Performed keyword research to understand which non-branded search terms we can capitalize on
Created a strong PPC plan targeting branded and non-branded keywords, targeting competition in the same price range, and category campaigns
Use of Sponsored Product Ads, Sponsored Brand Ads, Sponsored Video Ads, and Sponsored Display Ads
Impact
Revenue grew by 60% YoY
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Traffic increased by 32% YoY
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Capitalized on non-branded keywords which helped lead to more organic growth and sales
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Brand store traffic increased and conversions increased by 10%
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Detail pages stood out more and clearly shared the KPIs about the product and brand
